Sophisticated advertising

A Shell ad – A life lesson

I saw a print ad in a magazine with a little boy writing all these scientific calculations on a chalk board.

The text reads:

SAY NO TO NO
Isn’t it high time someone got negative about negativity?
Yes it is.
Look around. The world is full of things that, according
To nay-sayers, should never have happened.
“Impossible’
“Impractical”
“No.”
And yet “yes”
Yes, continents have been found.
Yes, men have played golf on the moon.
Yes, straw is being turned into biofuel to power cars.
Yes, yes, yes.
What does it take to turn no into yes?
Curiosity. An open mind. A willingness to take risks.
And, when the problem seems most insoluble, when the
Challenge is hardest, when everyone else is shaking
Their heads, to say: lets go.

Real energy solutions for the real world.
www.shell.com/realenergy

-the end-

So I say Yes!!